In the lead up to and wake of the Myer sell off in Australia, it has been fascinating to watch the David Jones on the up and up.
DJ's have reported an 8.4% increase in March quarter sales. Interestingly, they've opened their first store in 6 years just this month (Burwood NSW), so their sales increase is not on the back of any expansion. There are three other stores opening this year, so I suspect we can see further sales growth.
What are they doing right? Well it seems a visit to the Mens and Womens Apparel, Accessories, Cosmetics, Footwear and Homewares sections might be necessary. They're the standout performers according to CEO Mark McInnes. I might just do that and give you our thoughts.
Predictably, while all states delivered strong sales growth, Western Australia was the stand out performer.
So what do you think they're doing right?
Drop us a note here if you've got some thoughts.
Jason Wenn
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