It’s always been tough to manage out of date products for some of our clients, but it might get harder if the ACCC chooses to get involved in out of date promotions. As reported in FOODweek, Cadbury Schweppes have been taken to task over a 250g display of Dairy Milk Triple Decker where a promotion had expired on 31st December, 2006 and stock were still in a prime aisle gondola display on March 17, 2007. The ACCC aren’t involved in this case, but have in others previously. How can you avoid this scenario?
- Ensure your product has start and finish dates clearly marked on the packaging and associated POS
- Ensure the right level of sell in and manage store allocations carefully
- Brief your merchandising team on close to expiring promotions and optimise sell through tactics (points of display etc) earlier.
Jason Wenn
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